Giveaway: New Frederick’s of Hollywood Heart Throb Bra!

We know I’ve always had a thing for Frederick’s — and finding the ultimate pushup bra — which is why I’m so excited that they are this week launching their new Hollywood Heart Throb bra!

If you think about it, the essential reason we wear a bra is to support our breasts – physically. BUT WHAT ABOUT EMOTIONALLY? A fabulous pushup – one that gives you padding and lift and – dare I say? – hot cleavage is better than weeks of therapy, at the cost of a piece of fabric. And, worn on right occasions, may just create a chain of events that changes your life forever.

The new Heart Throb adds a full cup size, but it super-comfortable and perfect for everyday wear – say maybe a certain music festival I’m attending next week? and has a cool multi-position tab you can adjust for wide or narrow shoulders + the straps convert to halter and X-back = way most versatile bra than my other pushup bras.

Trust me, I have a few. Like, enough to live on Gilligan’s Island for the entire show run.

And I’m giving this bra away!

To win: 5 people will win the new bra – 2 of them (one in a basic shade like black, one in a fun spring shade!) – To win, tweet (and follow!) me at @alywalansky and @love_fredericks using tag  #Heartthrob – tell me why YOU need this sexy new bra in your life! Deadline to enter is March 9. Good luck!


  1. shekera

    I think it is sexy I always need a new bra I love frederick’s;^)

  2. phillisha

    Well depending on the size it’s carried in, this bra would be fabulous. It’ll stop from creating back fat, and it’ll give my 36DDD breast some much needed support and lift. I’m only 19 and sometimes I get insecure about how my breast sag for my age, so good bras are always great.

  3. Nancy Reid

    I would love to have this big girl sexy bra. I could use a convertible bra + it’s my birthday and deserve a nice present! lol xox

  4. Vikki M

    I would love to win this to make me feel good and sexy. Tweeted and followed @mefink.

  5. I think they are just so sexy & gorgeous, they look amazingly comfortable and I love the Versatility!

  6. Dana Rodriguez @tatzgrrly

    I love VS lingerie!I could use a sexy uplift :) Tweeted and already follow <3

  7. Gabriela

    I would need this because I went up a cup my bras are small. I found this to be the perfect opportunity. Love Fredericks

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