Are Daily Deals Sites on Borrowed Time?
Every morning, I scour my various daily deals emails — and I’ve found some amazing deals on things I didn’t even know I wanted (and probably didn’t need).
But is the bubble about to burst? Forrester Research recently released a report, U.S. Interactive Marketing Forecast, 2011 to 2016, that predicts the end of the daily deal craze. The report says growth in spending by businesses in other categories will “kill off” the daily deals category.
I don’t know much about finance (a look at my bank account would prove that) – but isn’t a recession such as ours the best time for such deals to prosper? I don’t understand!
Forrester Research analyst Shar VanBoskirk says in the report, “Consumers will grow so conditioned to micro-impulse offers that they’ll lose practice at considered decisions – in all walks of life, not just when buying spa treatments. Facing a cultural descent into maladroit judgment, employers (and spouses) will blacklist impulse deals to keep people intentional.”
In my personal opinion (make that PRAYER!), steals and deals, and bargains, and coupons will NEVER LEAVE US.
Truth: Forrester is right that there currently is a massive overload of daily deal sites, but I believe in the end, the fittest will survive. Darwin said so, right? What do you think?