Do you impulse shop? You’re not alone!
Sometimes I worry that I’m a bit of a hoarder – between product samples, shopping bags, and random possession build up, there’s times I can’t even walk a straight path in my own apartment.
But that never stops me from impulse shopping. Through a lingerie sale in my face and I’m all over it – despite having close to a dozen bras I’ve yet to even wear.
It feels so good to know I’m not alone in this world though: A new study from The Checkout, an ongoing shopper behavior study conducted by The Integer Group and M/A/R/C Research, has found that nine out of ten shoppers buy items that aren’t even on their shopping list. And of shoppers, 66% say the reason was a sale or promotion, 30% say they found a coupon, and 23% say they simply wanted to pamper themselves.
Who can blame them? Life is tough – panties are easy!
Craig Elston, senior vice president, Integer, says, “Our data shows that 61 percent of off-list shoppers purchase an additional 1-3 items. This shows that if you reach a particular shopper at the right moment with the right message, for example – using in-store signage to play into their desire to pamper themselves – it can end with that item being added to their basket.”
It’s said that for many of us, when we make shopping lists – be it groceries or the department store – we tend to list the products more than the brand names. Coupons tend to influence purchases from that point on, as do circulars, signage, and, of course, the most important – shiny pretty things.
Data for The Checkout comes from a national survey conducted by Integer and M/A/R/C where consumers are asked about their shopping attitudes, shopping behaviors, and economic outlook. It is available for download here.
So, do you impulse shop? What leads to you buying things not on your list?