Are We Ready For The Brave New World Of Digital Skincare?
Cosmetic and skincare brands have been heading online for quite a while, but now they have gone digital in a whole new way.
Lately, everything from the skincare consult to even diagnoses have gone digital. You’ll see digital applications in use at makeup counters, on apps, for everything from identifying best skincare products to potential skin cancer signs, but does it really help identify skin problems? Is it a tool or an asset or a danger because it doesn’t give us the in-person consult we really need?
We’ve all seen the rise in digital skin care at makeup counters. It’s one thing to have iPads that help customers figure out what parts of the face are oily and what are the best products to use. It’s a whole other to decide if someone needs to see a doctor or not (or to replace a doctor) for crucial medical situations.
Is it really a good way to access the skin or is it just a smart marketing ploy? “It can be helpful to educate the consumer on skin conditions and make them aware of getting there skin checked if something looks unusual with there skin,” says Donna Erb, a medical aesthetician.
Never let your digital diagnostician replace a professional one. “I think it is still important to have that personal contact and not only digital diagnosis . It can’t replace feeling the texture of the skin or the thickness which is also important when you are referring a skincare regimen . people need hand holding sometimes which a computer can not do,” says Erb.
It’s the brave new world of technology, but don’t let that replace the world that already exists. “I think it can be useful and you can always do improvements . I will be checking out the make up counters now I wasn’t able to really give you the best answers because I haven’t seen the digital skincare computers .Because I work in a plastic surgery office I use the products that I sell so I do not go to the makeup counters often,” Erb says.
This post is in partnership with Smart Beauty Guide.