Beauty News: Estee Lauder and Tory Burch Announce Fragrance Partnership

Tory Burch just continues to get bigger and better in all corners of the business globe: Estee Lauder and Tory Burch have announced a multi-year deal that includes the launch of a Tory Burch fragrance!

Tory Burch says, “I’m thrilled to partner with The Estée Lauder Companies, an iconic company that has been a tremendous inspiration to me in business and philanthropy. Fragrance is a natural extension of our brand – we will create unique fragrances that complement a woman’s innate beauty. Fragrance is a part of my daily routine, and it evokes strong memories of my mother and grandmother. I still remember their favorite scents.”

The partnership marks Tory Burch’s first foray into the beauty industry, and are expected to be introduced in 2013. According to Women’s Wear Daily, Burch will also launch a color cosmetics collection, which will be sold in Tory Burch stores.

Photo: Business Wire

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